KAMAZ (part of Rostec State Corporation) joined the most recognizable and expensive Russian companies by version of Brand Finance, a consulting company assessing brands.
Experts analyzed the influence of the brand on the companies' commercial and operational activity. The assessment was based on such factors as recognizability, loyalty, effectiveness of a business model, and also investment in advertisement. As a result, KAMAZ took 40th spot in the rating.
Ten most expensive brands by version of Brand Finance include mainly enterprises of the bank and O&G sectors.